Media and Broadcasting
First-Party Data Strategy That Stands Up to a Cookieless World
Media has had to rebuild its data strategy from the ground up. Third-party cookies are going away, audiences are fragmented across platforms, and advertisers want measurement that holds up to scrutiny. All of that depends on a first-party data foundation that most media businesses are still building.
Novon works with publishers, broadcasters and streaming businesses to unify audience data, improve attribution and build the data infrastructure that makes content and advertising decisions smarter.
Data Behind Audience, Content and Ad Revenue
Our consultants have worked alongside media teams on the full stack, from first-party data capture through to content analytics and programmatic measurement.
Capture, consent and unify first-party audience data in a way that supports commercial outcomes without eroding user trust.
Build and activate audience segments across digital, broadcast and streaming platforms from a single trusted data layer.
Measurement frameworks and data models that give advertisers and internal teams a credible view of what is actually driving results.
Analytics that connect content performance to audience behaviour, subscription outcomes and long-term value.
Integrate ad server, SSP and CRM data to support yield management, direct sales and programmatic decisions.
Data platforms that support AI-driven recommendation, content planning and personalised experiences at broadcast scale.
Read our case studies on how we've worked with other organisations in Media and Broadcasting
Unified Mobile App Transformation
A leading Australian media and broadcasting organisation
Consolidating native iOS and Android development into a single cross-platform delivery capability serving 9M+ active listeners.
Sales and Traffic Platform Consolidation
A leading Australian media and broadcasting organisation
Replacing three legacy radio sales and traffic systems with a single unified platform across 50 metro and regional offices.
See all of our case studies
Explore the full library of Novon case studies across every sector we support.
Browse AllWe have worked with broadcasters, publishers and streaming businesses on exactly these problems. Tell us where you are stuck.